Since 1997, LIFESTYLE LLC has traded in the United Arab Emirates, specialising in Fine Diamond Jewelry and Watches. In 2006 the company embarked on a project to expand and position itself in the medium to high end market. In order to achieve this, the product base was changed and all retain outlets have been renovated. Additionally the corporate identity has been revised.

Despite the difficult economic times the company is positioned to continue its policy of future expansion. By the end of 2015 Lifestyle is scheduled to have 40 Outlets in the UAE, Bahrain and Qatar.